The video starts with the same imagery that is prominent in another one of the groups music videos, “Ned Flanders NY”. This shows that Michael Shore’s idea of recycled ideas is present in this video as it was already done. The imagery was a large woman twerking in front of Hodgy Beats. This shows that Laura Mulvey’s Male Gaze theory is in this video showing that the video was made to create voyeurism for men as it is objectifying men. This is done in a satirical manner to mock modern musicians and entertainers, which is postmodern.
            Michaels Shore also says about “Vanity and the moment”, which is present in the video as the group appear to think that they are better than everyone else in the video through the narrative however they show mention ‘Yeezy’, (Kanye West) as being a superior rapper through the lyrics. This shows that in the narrative of the video Michael Shores theory is present but in the song it is not. Michael Shore’s idea of decadence in music videos is present in the music video as it shows the group living purely for pleasure. Examples of this are Tyler, The Creator, as a centaur doing drugs and other members of the group in a car enjoying their selves. However at the end of the video it shows the people I the car were actually crying so the idea of decadence is not present in the video.
            The video doesn’t make sense, which complies with Michael Shores theory of death of content. This however works well with Andrew Goodwins theory that the viewer can create meaning. This means that the video doesn’t need to have one definitive meaning as the viewers can create many.

            Tim O’Sullivan’s theory is not relevant for this video as the video does not tell a story to the audience, as the imagery was very ambiguous. Kate Domaille’s theory is also not relevant for this video as there is no classic narrative style meaning that the 8 types of narrative are not used. This being said, the Achilles narrative type is present in the video as the members of the group start the video as appearing to be undefeatable however at the end of the video, Tyler, The Creator is knocked over by another person and the happy people in the car are sad. Todorovs equilibrium theory is not present in the video as there is no re-eqiulibrium. The structure is equilibrium to disequilibrium and then it ends.
            Boardwell and Thompsons theory is present as the audience don’t see everything that happened in the story however they don’t see all of the plot either which lft only the digesis for the viewers.