I will need to consider where my video will be posted. There
are currently hundreds of websites that host videos and music videos, the most
popular is YouTube. I will take this into consideration so initially post my
music video onto YouTube and allow my target audience to share the video with
their friends and family through social media.
The audience members will share
the video on social media and web2.0 if they enjoy it which will expand the
audience. Facebook, Twitter and Instagram all have integrated video players so
my audience will probably share my video on them.
My primary target audience is
aged between 16 and 21 according to the pol on my blog which means that they
will be very tech savvy so the main way that they will consume music videos
will be online. This means that my music video will have to be online to ensure
that it is consumed and shared. Most music videos are put on YouTube or the
artists’ Vevo account for their audience to find and watch. My music video will
be put onto YouTube for my audience to consume. Because my genre is dubstep and
not mainstream, the artist will probably not have a Vevo account so it will
have to be direct from the artist or the record label. I think that my artist
will be part of an independent record label such as, “Vinyl Related Records”,
who often represent dubstep artists.
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